Business vs Consumer Applicants
How we identify, tag, and route each applicant type to the right program.
The upstream tag that changes everything
Whether an applicant is buying for a business or for personal use determines which credit box, documentation stack, and lender program will actually fund the deal. Getting this decision right at the intake step — before the file ever reaches a lender queue — is the single largest driver of fund-through rate on our platform.
How we identify a business applicant
Our application asks the buyer to declare purchase purpose before anything else. Business-purpose applicants are then walked through a business-specific flow that captures entity type (sole prop, LLC, S-corp, partnership), EIN, time in business, industry, and self-reported credit tier. Startups (under two years) are automatically prompted to provide three months of business bank statements at the document-collection step.
How we identify a consumer applicant
Consumer-purpose applicants are routed through a consumer flow that focuses on personal credit, income, and intended personal use. These files are tagged for consumer installment lenders and credit unions with a consumer trailer program — never for commercial equipment finance programs, which would decline them for lack of a business.
Edge cases and how we handle them
Some applicants sit on the line — a horse owner who occasionally hauls for pay, a farmer buying a trailer used across family farms and a small side business. Our intake captures both intended uses and lets the applicant declare the primary purpose. In borderline cases the file may be routed to both a business and a consumer program in parallel, with the borrower funded by whichever program approves first.
Why this matters for lenders
Because business and consumer applicants are separated upstream, your program only receives files that fit its charter. Commercial equipment finance partners never see W-2 consumer applications, and consumer installment partners never see business-purpose files that require an EIN and bank statements. Both sides fund more of what they see.